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Saturday, September 27, 2014

NOTHING TO SELL



I just wanted to let you know my Etsy store is closed for a while. Moving house has forced me to declutter and pack my studio/ workroom away for a while.

It is kinda good as well. Selling is hard. I'm pretty niche and I have been struggling for a while now. Cheap imports and a tough economy world wide have taken their toll on my, and many others, business.

While having a break I am re-evaluating the business- I have strayed off track to make gear in the hope of making sales. Yes, that sounds like normal business practice but not why I originally started URBANDON. I wanted to create unique pieces but now I'm feeling a bit of an also-ran.

The great thing is I don't have to rely on the business to provide money so I don't have to cater to fashions. That is how I started and I want to go back there. I will return to making one-off pieces and one or two made to measure pieces.

All this is to just say that I wont be making much over the coming month and my store is closed. It also means when I return expect some heavily discounted items, free gifts with purchases and some give-aways via my mailing list.

Also, I have dropped out of Facebook because I think it is boring. FB works hard to make businesses use paid promotion to gain 'likes'. Firstly, that means if you don't want to pay for promotion you will gain no 'traction', and secondly what are 'likes' anyway?

Instead of wasting time on social media I am just going to be dreaming/ thinking. Instead of watching podcasts on monetising my blog I am just going to be dreaming/thinking, and doing my photography.

I hope you stick around through this journey. There will be changes for the better- better for me and if you like my clothes, better for you.

All the best and thanks everyone for the support over the past few years.