I feel I can share with you.
We have been together long enough that I can let you in on a secret.
Copy-writing!
I am learning to dig a little deeper when it comes to promoting my work. Learning to explore and connect with my audience. Perhaps I did with a blog- but now is the time to string more than a few words together.
After discovering The Middle Finger Project and the amazingly talented and funny Ash I am rethinking my whole approach to marketing.
(Please don't visit that link if you don't like swearing. If you don't mind rude words and want practical business advice in a language you can understand then go, go, go!)
Here is a sample of copy that actually uses my voice, not the drone 'size, shape and colour' (said really, really slowly) type of descriptions...
We have been together long enough that I can let you in on a secret.
Copy-writing!
I am learning to dig a little deeper when it comes to promoting my work. Learning to explore and connect with my audience. Perhaps I did with a blog- but now is the time to string more than a few words together.
After discovering The Middle Finger Project and the amazingly talented and funny Ash I am rethinking my whole approach to marketing.
(Please don't visit that link if you don't like swearing. If you don't mind rude words and want practical business advice in a language you can understand then go, go, go!)
Here is a sample of copy that actually uses my voice, not the drone 'size, shape and colour' (said really, really slowly) type of descriptions...
I was thinking about the women that would wear this while crafting this piece- if you are here, then perhaps it is you.
It's funny, so much of what we buy comes from people we don't and never will know. That is not the case with hand-made. Send me an e-mail, visit my studio, pat my dog, Bruce.
That is what buying hand-made is about. You can see the process, watch me rummage through boxes of found objects and know where everything came from.
That is what buying hand-made is about. You can see the process, watch me rummage through boxes of found objects and know where everything came from.
It's just me, in my studio, drinking coffee and asking Bruce to not sleep under my feet while I am trying to sew.
While at other times, I am enjoying a more
J. Peterman approach...
Thunder roared through the darkening valley,
a cold wind blew off distant glaciers. A
handful of ravens mocked the storm and
spiraled overhead. Mist was creeping in,
making the going precarious.
Lindbergh castle, my grandfathers home for
many years, was a few miles yet. Damn
stage-coach driver, scared off by wolf howls
on a full moon. What a superstitious bunch.
Yet here I was alone, on foot, with nothing
but my lightweight bags and heavy heart to
take me through the darkness.
My boots were strong and a dusty fedora
clung to my head. Luckily I was wearing my
long black Sith Coat from urbandon. It
didn't just suit this mood, it was the only
thing keeping me warm. I wrapped the built-
in scarf around my neck, securing the coat
closed. A bitter wind was now the last thing
on my mind. Just a little bit further to go.
+-+Copy.jpg)
It is refreshing, fun and I feel I am being myself.
Thanks for listening to me yabba on all this time.
Check this wonderful promotional video that uses emotion not facts to encourage tourism in Peru...
As the title of this post says- It's selling the 'sizzle' not the 'sausage'.
Sold?
20 comments:
I'm all for sizzle but don't discount the power of your sausage!
Er, thanks Peter. Ha!
pas tout compris.. mais aller dans l'atelier voir tes créations et caresser ton chien...j'aimerais bien..dommage que c'est si loin...:))
ELFI- Thanks! I could bring Bruce to France!
stuff with a story is good...and it's suddenly dawned on me that Bruce seems oddly familiar...could he be the same delightful Bruce who occasionally features on another blog i read? one by another fabricator of intriguing objects? or perhaps the interpixies are playing tricks with me. hmmm.
sold
I love that title! Great writing- it's in keeping with the uniqueness of your pieces, which I always feel have a strong story, so it is great to add your "voice" to the mix.
Keep yabbering on. You got my attention!
I'm sold! But, then again, I've been sold for a while. Great post and I look forward to more.
Sold but I've always believed your pieces speak for themselves
Creative advertising is good but I'm another one that believes your pieces have their own mystique so keep making good quality sausage and the BBQ will light itself.
India Flint- Thank you. I do love how you weave stories. Yes, Bruce is famous on another blog- grrl+dog. We just can't post enough pictures of him.
Mokosha- Thank you.
Dotty- Thank you. You understand. Although there is a story to each piece, I think it important to tell it.
Robyn,Art Propelled- Yabbering I shall do! Thanks!
Beverly- Thank you. Look out!
Ruth- Thank you. I think I would just like more people to listen.
Valerie- Thank you! Well said. Perhaps I can have my BBQ, my sizzle and the sausage. Feeling I just needed some of those 'Firestarters'.
Ok, granted, maybe a firestarter and a match. BTW A lot of Aussie designers started out with a stall the Oxford Street markets. Rozelle could also be an option for catching the right people's eye.
Ok, granted, maybe a firestarter and a match. BTW A lot of Aussie designers started out with a stall the Oxford Street markets. Rozelle could also be an option for catching the right people's eye.
Valerie- Thanks for the tip- tried Paddington for six months with very little sales and have been at Eveleigh markets for 18 months. Mixed results- my main customers are on-line.
Duh. I should have known you'd tried these avenues. I believe your 'brand' will eventually take off. Maybe your stuff needs to be featured in a movie.. (Ok I'll stop being 'helpful' now).
New to your blog but sold a few posts back! Inspiring writing was a nice touch.
Ever considered posting a video blog...vlog? Talk to us, or talk to a friend about a piece you've made. Heck, do a Q and A.
Or just say "hello" and then segue into a video of your latest creations.
Giving an audience both a written and a spoken voice can help create a connection.
Thanks Denise and welcome.
Michaele- Thank you. I had never thought of doing a vlog post. Have video camera...perhaps I should give it a whirl. Thank you for the suggestion.
The picture with the bowler hat is so amazing.
Post a Comment